Two thumbs down for PETA

While I am a (more than) happy supporter of vegetarianism and veganism, I can't get behind People for the Ethical Treatment of Animals (PETA). Hasn't happened yet. Can't see it happening anytime in the future. I agree with their stance that animal rights are vital issues in our contemporary society, especially when so many of our "interactions" with animals and animal products are mediated through factory farms, animal product processing centers, product testing on animals, and the clothing trade. Seeking changes that protect animals from cruelty, inhumane conditions, and abuse are issues affecting not only the animals themselves but also our human population. While I do not have a problem with people naturally eating meat because of my personal beliefs about our evolutionary position on the food chain and our natural design to be omnivores, I think we as a culture have worked really hard to pull ourselves out of the natural way of things. There is little that is natural about the production of much of our food, especially meat and meat products. As such, I fully support the many reasons people choose to become vegetarian or vegan -- be it concern for their own health due to the unnatural conditions that intercede in the production of our food (including the use of antibiotics, chemicals, synthetics, etc.); disdain for the cruelty inflicted upon animals in their journey to our grocery stores, food establishments, and stomachs; a deep respect for animals as living creatures worthy of living those lives to their full and natural ends; a contempt for the conditions endured by human laborers as they power the food industry at all levels (including fields, slaughterhouses, and the service industry); an economic unwillingness to financially support any of the harmful practices in our food industries; a simple dislike for meat or animal products; or any number of other valid and worthy reasons.

But, when it comes to PETA, the organization's utter and repeated failure to recognize the intersections of social justice issues prevents me from having any willingness to support their work. Whether intentionally or out of ignorance, their continual focus on animal rights, to the extent of perpetuating and reinforcing other social problems, serves (they think) to advance their cause while actually harming the equally vital efforts of other social movements. Allow me to give a number of examples to help clarify my frustration:

I.
Most recently PETA wrote a letter to the commissioner of U.S. Customs and Border Protection

asking to buy space at each of the nine southwest border sectors [of the U.S./Mexico border fence] for our new ad. Those considering entry will then read this message: "If the border patrol doesn't get you, the chicken and burgers will. Go vegan" (or, in Spanish, "Si no te agarra la migra, te atraparan el pollo y las hamburguesas. Sé vegano").

Linsday Rajt, assistant manager of PETA's vegan campaigns, said:

We think that Mexicans and other immigrants should be warned if they cross into the U.S. [that] they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits and vegetables.

PETA spokeswoman Ashley Byrne added:

America is no longer the land of the free and home of the brave; it's becoming the land of the sick and the home of the obese.

In his Houston Chronicle article, reporter James Pinkerton described the proposed ad (see the picture), saying:

PETA says its billboards would picture "fit and trim" Mexicans in their own country, where their diet is more in line with the group's mission. Another image on the sign would portray obese American children and adults "gorging on meaty, fat- and cholesterol-packed American food."

While the government is expected to reject PETA's offer because it would limit visibility through the fence (a whole other topic I'm not touching today), the fact that PETA would be so ignorant of the larger social issues at play baffles me. Do they really believe that their "target audience" (which is who exactly? folks scaling the wall?) are going to be interested in their message? Or that it would deter them from crossing? I would think folks crossing the border have other things on their mind. Plus, does PETA think Mexican and other immigrant populations never eat meat or cook with meat products (uh, lard, anyone?!), or that they have the resources to eat healthily all the time, or even that healthy eating is not possible within U.S. borders? No offense, but I tend to believe that people desire to move across borders for a reason, and I think those reasons probably outweigh the food warning on a billboard. While I appreciate PETA's apparent concern for immigrant's diet and health, I am confused by their choice of actions. Rather than addressing the exploitation and dehumanization of immigrants and people of color working in the food processing industry, or addressing economic conditions that encourage people to leave their home nations to begin with (where apparently they have a better diet), instead PETA wants to put up an advertisement. I'm honestly lost. They are volunteering to participate in racist and economically oppressive action to further their cause.

II.
PETA has a history of using women's bodies as sexual symbols to grab folks' attention and sell their message. In their "I'd rather go naked than wear fur" and "Be comfortable in your own skin. Don't wear fur" print campaigns, as well as a number of public protests, they've featured attractive women -- nude or nearly nude -- selling their message. Setting aside the sexist reality that they feature only conventionally attractive women and no men in their ads or public displays, when called out on the misogynistic nature of their ads and public protests, their response seemed to echo a "we'll do whatever works" ideology.

In a letter to the editor of the New York Times, PETA president Ingrid E. Newkirk said

While cruelty to animals is a serious matter that should elicit widespread public outrage, efforts to reach the public through more serious means often fall on deaf ears in a world in which sex sells and there are both a war and an economic downturn. ... Forgive us our bikinis and our shock tactics, but our message that all beings — both human and nonhuman — deserve compassion and respect is one that we must work hard to make heard.

So, if understand correctly, what they're saying is that sex sells. Well, no shit, but that doesn't mean you should use it. Disrespecting woman to promote animal rights does not seem like a progressive, forward-moving approach to me.

(And on an equally depressing side note, did you hear about the world's first vegan strip club? Casa Diablo Gentlemen's Club in Portland. According to Fox News coverage (of course, and caution: totally raunchy website for video link), the club's motto is "Vixens not veal, sizzle not steak. We put the meat on the pole, not on the plate." Sick. As Ann at Feministing says so well, "[They're] using the 'ideal' female body type -- something men want and women want to be -- as an incentive to go vegan. This is deeply fucked up, especially because there are dozens of real, compelling reasons to switch to a vegan lifestyle -- none of them based on sexist bullshit.")

III.
On July 31 of this year, Tim McLean, a passenger on a Greyhound bus en route to Winnipeg, was brutally stabbed and beheaded by a fellow bus passenger, a stranger. Apparently the assailant, Vince Weiguang Li, began eating part of McLean's body. And PETA's response was an attempt to run a newspaper ad with the following text:

"Manitoba... An innocent young victim's throat is cut... His struggles and cries are ignored... The man with the knife shows no emotion... The victim is slaughtered and his head cut of... His flesh is eaten. It still goes on!" ... "If this ad leaves a bad taste in your mouth, please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see, hear, and smell the slaughterhouse. Try switching to a healthy vegetarian diet and save lives every day, including your own."

I don't know about you, but as much as I support a vegetarian/vegan lifestyle, using such a tragedy to get people to eat more veggies doesn't sit well with me. I understand what PETA wants to say and the passion with which they're trying to say it, but I think they went about it in a pretty insensitive, disrespectful way. (That's an understatement.)

And PETA's comment on the situation:

While it isn't every day that a human is violently attacked and eaten by another human, it's worth noting that it is the norm for many people not to give any thought to the fact that restaurants are serving flesh that comes from innocents who were minding their own business before someone came after them with a knife. How amazingly and conveniently compartmentalized the human mind is…

Now, to the best of my knowledge, the ad was rejected by the local paper, but even the thought that trying to run it was a good strategy just doesn't work for me.


All that said, where do we stand? In efforts to support animal rights PETA uses racism, sexism, and the exploitation of tragedy to further their cause. Ignoring the trade-off they are willing to make to further their intentions does not, and will not, convince me to support their version of "social justice."


UPDATE: These people never stop. 2 quick hits:
1. PETA recently submitted a commercial they hoped to air during the Superbowl. It got rejected by NBC for "depict[ing] a level of sexuality exceeding our standards." The commercial is part of PETA's "Veggie Love" campaign. When will they learn that there are better ways and means to promote vegetarianism than using sex(ism) and women's bodies? They really, really suck at understanding the whole intersectional exploitation thing. (To read more, Melissa over at Shakesville has laid out the argument quite clearly.)

2. PETA is using KKK imagery to protest the American Kennel Club, meaning that PETA protesters are dressing up like the KKK in both video campaigns and live protests (standing on the street outside Madison Square Gardens handing leaflets to passersby -- the ones who stop to strangers dressed like the KKK). I am not shitting you. I am trying to understand how dressing up like the most notoriously racist terrorist group in American history is okay and I just can't figure it out. As Cara over at Feministe suggested:

This is not progressive. Do you hear me? This is not progressive. And the progressive movement needs to cut off this organization entirely and let reasonable, smart animal rights organizations that fight just as hard without sacrificing the dignity of humans take over. Now.

-2/10/09