Wednesday, March 25, 2009

You're beautiful just the way you are!

Hey folks. A quick hit to remind you/me/us/we that seeing is NOT always believing, especially if it's media trying to sell anything (music, tv, beauty, lifestyle, products, whatever).

I, for one, often forget how much I'm lied to by every advertisement, commercial, billboard, etc. that I see. It's like I become inoculated to the falsity of media surrounding me. Especially when it comes to beauty. We (men and women) are supposed to be flat here, curvy there, blemish free everywhere, toned, no wrinkles, no flab, god forbid we be freckled, blah, blah, blah. It's enough to make me barf.

But I get really scared when I begin to forget that it's messages outside of myself being delivered to me that are telling me these things (even when I remind myself all the time). Instead I begin to feel as if the messages come from within me. My own voice starts to say "You're chunky. Look at that patchy skin! Ooh, look at those wrinkles!" Yadda-yadda, on and on. It's bad for me. It's bad for all of us.

BUT, every once and a while I get a nice kick in the ass to remind me that, uh, nope, I'm just fine the way I am and the world of media is what's way, way, way sick. Case in point: I ran across this website today that reps a company that provides professional photo retouching services. The real mind blower is their portfolio. If you want to be reminded of all the lies we tell each other about what 'beauty' is (aka - attack of the Photoshopper), but also what 'reality' looks like, this is the place to go (but remember that this particular version of 'reality' is supported by entire crews of hair, make-up, costuming, set, and lighting teams in addition to lifestyles likely filled with expensive skin and body 'care' routines). Anyway, go to this website, click Portfolio, select any image, and as you roll your mouse back and forth over the image, you'll see the original and retouched photos. Holy crap. I think it's fair to say that we have some fucked up ideas about beauty. Do you agree?

As a preview, check out this two samples from the site:




























Because apparently even beautiful people need to be 'fixed' and/or 'perfected.' Sad.

To see other examples of media (primarily print, but also some video) that works to make us forget what real beauty looks like, Melissa McEwan over at Shakesville has a series called Impossibly Beautiful.

In the meantime, I feel like I need to continually chant to myself, "I'm beautiful just the way I am. You're beautiful just the way you are. We're beautiful just as we are." Whew... Breath. Repeat.

UPDATE:
I just watched a recent (March 10, 2009) Op-Ed piece in The New York Times video library entitled Sex, Lies and Photoshop. It was put together by the wonderful Jesse Epstein, a Brooklyn-based documentary filmmaker. (I was first introduced to Epstein when her piece 34x25x36 was featured in The YouTube Screening Room, and then I saw her work again as a featured film in this year's LunaFest film festival -- which is still touring, if you wanna go.) Anyway, Epstein's Op-Ed argues in support of possible legislation in France that would make it illegal to promote (through any media, including advertising) negative body image and eating disorders. One central measure would force magazines to disclose the extent to which their images have been retouched or altered. Can you imagine?! Wow-wee! We should keep our eyes on France and see what happens! - 4/6/09

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